AFFIRM OVERVIEW

Since design works at the implicit level, its impact can only accurately be quantified by using true implicit tools and techniques.

Affirm® quantifies the impact of package & design cues on implicit perceptions, emotions and choice.

• Affirm uses implicit science to quantify the emotional and often unexpected impact of claims

• Accurately predicts claim potential through analyzing implicit appeal and emotional preference

• Uncovers changes in preference with claims and message

• Optimizes the impact of product claims