Meet us at IIeX North America Sept. 9 – 11, 2020
IIEX NORTH AMERICA VIRTUAL BOOTH
Welcome to our IIEX NA Virtual Booth!
Here you can learn about our emotion measurement products and technologies. Demo our new ad performance product RAPID Subtext. Enter to win a GoPro and gain access to all of our publications. You can even meet with our team live throughout the event!
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Enter to Win a GoPro HERO7 and Express Yourself!
When you sign up for our publications you are automatically entered into a random drawing for the new GoPro HERO7 White! This contest is eligible for IIeX North America 2020 attendees only. A winner will be chosen on Sept. 15th, 2020 and Sentient will notify the winner through email. Good luck!
IIeX NA 2020 – Sentient Schedule:
Wed Sep 9, 2:00 PM – 2:30 PM EST
Roundtable: What’s a CMO to Do: When Traditional Methods Just Don’t Measure Up.
Thu Sep 10, 2:00 PM – 2:30 PM EST
Demo: What Do You Do When You Need to Know Tomorrow?
Thu Sep 10, 3:30 PM – 4:00 PM EST
Masterclass: Evidence Based Decision Making
IIeX Behavior 2020 Previous Recordings:
- Keynote: Measures That Matter for This Moment
- Workshop: It’s Written All Over Your Face
- Roundtable: Masks, Emotional Meaning, and the Future of Big Data
Wednesday – Sep 9, 2020
Come chat with us about our what we do at Sentient!
Vice President, Product & Marketing Strategy
Brand Ambassador
Thursday – Sep 10, 2020
Vice President, Product & Marketing Strategy
Creative Marketing Associate
Brand Ambassador
Uncover Advertising Performance for This Moment With Emotion Metrics
Many of the example results you were exposed to during our talks at IIEX were powered by RAPID Subtext. A powerful automated ad performance measurement tool that leverages behavioral science to provide deeper insights into brand impact. Rather than traditional research that can’t always depict clear winners, with RAPID you can quickly uncover critical go no go decisions. Be sure to check out our demos below!
Explore Facebook’s “Born in Quarantine” interactive dashboard results. Insights are delivered in a dashboard to analyze performance in just 24 hours. Moment by moment facial action coding analysis reveals overall emotional engagement of the audience. Filter results by positive or negative outcomes to determine the moments that work and those that do not.
Demo the participant experience for the Uber advertisement “Wear A Mask. Protect Each Other”. After you will be directed to the interactive dashboard to view the results of the study. Try to see if you can spot changes in emotional appeal towards the brand and the examine the impact on custom attributes.
As individuals, the intensity with which we feel various competing emotions bias our preferences and ultimately our behavior. These emotions are influenced by automatic neural associations created through a process called memory encoding.
Implicit measures “read” emotional associations to presented stimuli(visual concepts, and other sensory stimuli) to uncover how they activate neural network associations that give rise to emotion.
Write Events
Perceptions are cataloged into associative memory structures during a biological process called memory encoding.
Read Events
Momentary exposure to a concept in Sentient Prime® induces automatic, irrepressible retrieval and activation of associative attitudes and perceptions.
Environmental cues activate cognitive & emotional processing in system 1 and system 2.
Environment
External and Internal, Distal and Immediate cues trigger “processing” along the path to purchase.
Motivations
Innate and learned values motivate our behavior. Brands can capitalize on frameworks that make predictions on emotions and behaviors.
Behavior
Cognitive and reason-based, System 2 is reflective, slow and more deliberate than System 1, and has a direct impact on behavior, as well as the ability to trigger additional System 1 processing.
Reading Implicit Associations
Perceptions are cataloged into associative memory structures during a biological process called memory encoding. The Sentient Prime® implicit association platform is designed to detect the strength of a consumers automatic association between mental representations of concepts hidden in memory. Implicit measures uncover how stimuli (visual concepts, and other sensory stimuli) activate neural network associations automatically, which give rise to emotion. As individuals, the intensity with which we feel various competing emotions, bias our preferences & ultimately our behavior.