IIEX BEHAVIOR July 22 – 23, 2020

Sentient Decision Science

 

IIEX BEHAVIOR VIRTUAL BOOTH

Welcome to the Sentient IIEX Behavior Virtual Booth!

Here you can learn about our emotion measurement products and technologies. Demo our new ad performance product RAPID Subtext. Enter to win the AirPods Pro and gain access to all our publications. You can even meet with our team live throughout the event!

Broadcast our Sessions:

  • Keynote: Measures That Matter for This Moment
  • Workshop: It’s Written All Over Your Face
  • Roundtable: Masks, Emotional Meaning, and the Future of Big Data


  • THANKS FOR A  
    GREAT EVENT!

    See you soon!



    Click the play icon above above to watch us live!

    Meet The Sentient Team

    Wednesday – July 22, 2020

    Come chat with us about our what we do at Sentient!

    1:30 PM – Jeremy Clough
    Vice President, Product & Marketing Strategy

    3 PM – Clint Taylor
    Chief Technology Officer

    4 PM – Madeline Grossman
    Data Operations Specialist

    Thursday – July 23, 2020

    11 AM – Jeremy Clough
    Vice President, Product & Marketing Strategy

    1 PM – Sarah McCann
    Creative Marketing Associate

    2 PM – Clint Taylor
    Chief Technology Officer

    3 PM – Madeline Grossman
    Data Operations Specialist

    4 PM – Biyu Wang
    Data Specialist

    IIEX Behavior Contest. Enter to Win the AirPods Pro!

    When you sign up for our publications you are automatically entered into a random drawing for the new AirPods Pro! This contest is eligible for IIEX Behavior 2020 attendees only. A winner will be chosen on July 24, 2020 and Sentient will notify the winner through email. Good luck!

     

    Uncover Advertising Performance for This Moment With Emotion Metrics

    Many of the example results you were exposed to during our talks at IIEX were powered by RAPID Subtext. A powerful automated ad performance measurement tool that leverages behavioral science to provide deeper insights into brand impact. Rather than traditional research that can’t always depict clear winners, with RAPID you can quickly uncover critical go no go decisions. Be sure to check out our demos below!

    Facebook

    Explore Facebook’s “Born in Quarantine” interactive dashboard results. Insights are delivered in a dashboard to analyze performance in just 24 hours. Moment by moment facial action coding analysis reveals overall emotional engagement of the audience. Filter results by positive or negative outcomes to determine the moments that work and those that do not. 

    Uber

    Demo the participant experience for the Uber advertisement “Wear A Mask. Protect Each Other”. After you will be directed to the interactive dashboard to view the results of the study.  Try to see if you can spot changes in emotional appeal towards the brand and the examine the impact on custom attributes. 

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    Want to learn how we make decisions?

    THE SCIENCE OF EMOTIONS

    As individuals, the intensity with which we feel various competing emotions bias our preferences and ultimately our behavior. These emotions are influenced by automatic neural associations created through a process called memory encoding.

    Implicit measures “read” emotional associations to presented stimuli(visual concepts, and other sensory stimuli) to uncover how they activate neural network associations that give rise to emotion.

     Write Events

    Perceptions are cataloged into associative memory structures during a biological process called memory encoding.

     Read Events

    Momentary exposure to a concept in Sentient Prime ® induces automatic, irrepressible retrieval and activation of associative attitudes and perceptions.

    A conceptual model of the drivers of behavior.

    DECISION-MAKING

    Environmental cues activate cognitive & emotional processing in system 1 and system 2.

    Environment

    External and Internal, Distal and Immediate cues trigger “processing” along the path to purchase.

    Motivations

    Innate and learned values motivate our behavior. Brands can capitalize on frameworks that make predictions on emotions and behaviors.

    Behavior

    Cognitive and reason-based, System 2 is reflective, slow and more deliberate than System 1, and has a direct impact on behavior, as well as the ability to trigger additional System 1 processing.

    Reading Implicit Associations

    Perceptions are cataloged into associative memory structures during a biological process called memory encoding. The Sentient Prime® implicit association platform is designed to detect the strength of a consumers automatic association between mental representations of concepts hidden in memory. Implicit measures uncover how stimuli (visual concepts, and other sensory stimuli) activate neural network associations automatically, which give rise to emotion. As individuals, the intensity with which we feel various competing emotions, bias our preferences & ultimately our behavior.

    Contact Sentient Decision Science